ADVIEH
Our cooking recipe application is designed to enhance your culinary experience and foster personal growth. It offers an enjoyable journey of skill development, focusing on usability and providing an easy-going process for users, all while having fun and minimizing stress.
Advieh: Transforming culinary journeys with expertly curated recipes, intuitive design, and a seamless, stress-free cooking experience for all skill levels.
Enhancing culinary skills worldwide with a versatile, user-friendly platform and a stress-free cooking experience
The cooking recipe app transforms culinary experiences for all skill levels, offering an intuitive and rewarding platform. With easy-to-follow steps and a focus on fun, it empowers users to confidently grow their skills.
What does the word "Advieh" mean?
In Persian cuisine, Advieh is a blend of spices used for cooking and baking.
Timeline
Jan 2023-July 2023
Team
UX/UI designer, Software engineer, UX researcher,
Tools
Figma, Miro, Photoshop, SurveyMonkey, Sketch
Design Process
The below design process involved multiple iterations and continuous improvements.
Research
Research
Synthesis
Ideate &
Design
Design
Evaluation
Final Design
Context
In today's fast-paced world, many individuals lack the time or experience to prepare meals confidently. This challenge is especially common among men, teenagers, and busy mothers who are looking for an efficient way to cook nutritious meals without extensive culinary knowledge. Additionally, people following specific diets or those passionate about exploring new recipes often struggle to find reliable resources that cater to their needs while making cooking enjoyable.
These users are in search of an app that not only provides them with high-quality recipes but also instills confidence and helps them improve their cooking skills, regardless of their starting point.
Target audience
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Busy individuals: Students, working professionals, and busy parents who have limited time to cook but still want to prepare quick, nutritious meals.
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People with specific dietary needs and cuisine preferences: Individuals following special diets (e.g., gluten-free, vegan, keto) or those interested in exploring various cuisines while seeking easy, reliable recipes that cater to their dietary restrictions and flavor preferences.
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Food enthusiasts: Those passionate about cooking who want to explore new cuisines, try diverse recipes, and continually improve their culinary skills.
Understand
To truly understand the needs and challenges of our users, we used a combination of personal interviews and targeted surveys. Through interviews, we were able to get real, firsthand insights into how people cook, their pain points in the kitchen, and what they want to improve in the process. The surveys helped us gather broader data, reaching more users interested in cooking or learning to cook. This mix of deep, personal conversations and wide-reaching data gave us a clear picture of how to shape the design to meet user needs effectively.
Survey questions
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What is your current level of cooking knowledge?
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How do you prefer to receive cooking instructions (e.g., step-by-step, video tutorials, etc.)?
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Are you interested in improving your cooking or baking skills?
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How open are you to trying and experimenting with new recipes?
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Do you follow any specific dietary preferences or restrictions in your daily meals?
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On average, how much time do you spend cooking each day?
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Where do you typically find inspiration for your cooking?
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How often do you cook at home during the week?
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What challenges or obstacles do you face when cooking or baking?
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What features would you find most helpful in a cooking app (e.g., meal planning, ingredient substitution, dietary filters)?
Survey results
1. What is your current level of cooking knowledge?
No experience: 2 people (13%)
Familiar: 5 people (33%)
Skilled: 6 people (40%)
Pro: 2 people (13%)
2. How do you prefer to receive cooking instructions?
Step-by-step written instructions: 6 (40%)
Video tutorials: 5 (33%)
Visual guides (images with steps): 4 (27%)
3. Are you interested in improving your cooking or baking skills?
Yes: 13 (87%)
No: 2 (13%)
4. How open are you to trying and experimenting with new recipes?
Very open: 10 (67%)
Somewhat open: 4 (27%)
Not open: 1 (6%)
5. Do you follow any specific dietary preferences or restrictions in your daily meals?
Yes (e.g., gluten-free, vegan, keto): 6 (40%)
No: 9 (60%)
6. On average, how much time do you spend cooking each day?
Less than 30 minutes: 4 (27%)
30-60 minutes: 7 (47%)
More than 60 minutes: 4 (27%)
7. Where do you typically find inspiration for your cooking?
Social media (Instagram, Pinterest): 5 (33%)
Cooking blogs/websites: 4 (27%)
Cooking apps: 4 (27%)
Cookbooks: 2 (13%)
8. How often do you cook at home during the week?
1-2 times: 3 (20%)
3-4 times: 5 (33%)
5 or more times: 7 (47%)
9. What challenges or obstacles do you face when cooking or baking?
Lack of time: 6 (40%)
Difficulty finding ingredients: 4 (27%)
Lack of inspiration: 3 (20%)
Following complex recipes: 2 (13%)
10. What features would you find most helpful in a cooking app?
Meal planning: 5 (33%)
Ingredient substitution suggestions: 6 (40%)
Dietary filters (e.g., gluten-free, vegan): 4 (27%)
Our New Features
Advieh is committed to continually enhancing your cooking experience with our latest features designed to bring significant improvements:
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Note Feature: Capture your cooking experiences and tips directly within the app. This allows you to save valuable insights for future reference, helping you refine your skills and recreate your favorite dishes with ease.
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Built-in Timer: Stay focused and manage your cooking time effectively with our integrated timer. This feature ensures precise timing for each step of your recipe, leading to better results and reducing the stress of multitasking.
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Diet-Specific Recipes: Enjoy personalized recipes tailored to your special dietary requirements, such as low-oxalate or no-sugar diets. Advieh makes it easy to find and follow recipes that meet your specific needs, promoting healthier and more enjoyable cooking experiences.